Austin Tri-Cyclist Blog

Friday, May 17, 2013

ATC's New 360 Store

ATC 360 is a very different sort of dillo. The new store, opened this February, is located in Westlake’s upscale Davenport Village. Adjacent to Highway 360, a popular route with cyclists, and next door to popular eateries like Maudie’s, Uno CafĂ©, and Eleven Plates, ATC’s second store is in a prime spot. Blending in with the surroundings as any respectable xenarthran must, ATC 360 is the same grease-smeared dillo you know and love in a top hat and tails.

Missy and Don Ruthven have owned ATC downtown on Barton Springs Road for 12 years. While the idea of a second store had often come up, the stars had never quite aligned before the end of last year. ATC 360 was once the home of bike shop Cycle 360, and driving by the location in late October, Don’s question of “Whatever happened to that space?” quickly turned into a “What if...?” Missy and Don got the keys to the building in early December, and after eight weeks of gutting and refinishing the interior, they opened on February 9 with a well-attended party and a few truckloads of Coors.

Though ATC 360 doesn't have the same charmingly grungy South Austin character of ATC downtown, its unofficial slogan is “Bringing the Weird to Westlake.” ATC employees were the architects and carpenters of nearly all the interior improvements, building up the display racks, decking, and service counters as skillfully as any new P5. The inventory is largely the same between the two locations, with the full range of Cannondale, Cervelo, Lightspeed, Quintana Roo, Boardman, and Kestrel bikes, as well as triathlon and cycling apparel and accessories. Based on demand, however, ATC 360 is beginning to offer a wider selection of mountain biking equipment. Though ATC downtown continues to do all wetsuit rentals, customers who call in advance can pick up their rental at the 360 location.

For many athletes, ATC 360 is a location of greater convenience. The store serves an area without any other bike shops and offers everything the downtown store area does, minus the drive. It’s also a welcome salvation when you find yourself stranded on a ride out 360 without the right fuel or a flat kit. But even if the older dillo is still your closest dillo, ATC 360 is worth a look. After all, how often do you get to see your favorite armor-plated mammal in his fanciest duds?

For questions, contact shop manager Adam Stroobandt at

Location, Location:
3801 N. Capitol of Texas Hwy
STE G-200
Austin, TX 78746

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Phone & Hours:
M-F 10-7, Sat 10-6, Sun 12-4
Upcoming Events:
Stay tuned for ATC 360’s second opening party!

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